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Native Advertising

Ad blockers or content filters are the newest hit in the smart phone world. These apps make web browsers filter through the inundation of poorly produced advertising, ads so terrible I liken it to a blindfolded batter bludgeoning baseballs out of a pitching machine on the highest speed setting. You’ll get a hit one day.

Wouldn’t the world be such a better place if I didn’t have to take three seconds out of my day to “x” them or wait the required amount of time before my content appears.

You’re probably asking yourself at this point what this has to do with veterans. Why the advertising rant?

This is the problem. This has to do with everyone and few seem to understand the ramifications behind the seemingly harmless ad-blocking spree. I write this blog appealing to my forward-thinking, cause and effect oriented brothers in arms who stand a better chance at understanding why we don’t just shoot first, ask questions later (sometimes).

Ads pay for the Internet. Period. Ad-blocking has caused not only a scramble to figure out how to get eyeballs on products but also how to fund websites that run because of sponsored content. And like all good capitalists, ad agencies and the companies who use them to pay for their respective websites have figured out a way to solve the problem: Native advertising. John Oliver from Last Week Tonight makes a better case for this insidious tactic.

I do not use ad blockers and will maintain my ability to filter ads myself by taking a few seconds out of my day to x or watch an ad. It’s a necessary requirement, for me, to be able to use this wonderful resource we call the Internet without worrying about subliminal messaging wrapped in content.

I recently watched the new James Bond flick “Spectre.” The beginning of the movie and the opening credits were amazing, followed by the worlds longest big budget clothes and car commercial I’ve ever seen. This is tempered by my love for the Casino Royale and Skyfall movies that resurrected the genre.

The movie industry has been product placing for decades but I feel like they’re getting more and more brazen. This is the ad blocking future. Paying $20 a pop to watch the world’s longest fashion show. If they can’t get us to watch their ads one way, they’ll do it another. Concerning this first-world problem of ad blocking, the question we need to ask ourselves is this: are we comfortable with the consequences?

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